ProfessionalArizona, AZ
Everything LED
A technical SEO and content foundation for a B2B lighting supplier, built for electricians, developers and property owners — not homeowners.
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Everything LED helps owners, electricians and developers source fixtures, coordinate installation, and keep fixtures matched, pricing locked and timelines moving across multifamily, hospitality and commercial projects.
What we built
A content-forward Astro site with heavy Arizona-specific technical content (desert conditions, multifamily retrofits, commercial lighting compliance) written for a trade and developer audience rather than a residential one.
Why it works
- A different ICP than a home-services build, on purpose — this is B2B trade content written for people who buy in bulk and specify products, not homeowners comparing quotes.
- Technical SEO built around the searches a commercial buyer actually runs, not generic “LED lighting near me” terms.
- Proof that the same system flexes from homeowner-facing sites to trade and developer audiences without a different playbook.
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